What is SEO and how does it work? A quick guide

The online world is the ideal place to find out information about almost anything.

And it is also an ideal platform to search for services that you may be looking for. This makes it a perfect place for all kinds of businesses to advertise themselves, hoping to attract new patients or customers.

But online marketing is a bit trickier than many people assume and revolves around search engine optimisation or SEO. This sounds technical but in reality, it simply means the tricks required to get you onto the first page of search engine results such as Google or Bing.

This is why it is always advisable when you are looking into marketing your dental surgery, or any other business, to hire a marketing team who are experts in this area. But before you do that, you may want to know a bit more about SEO and how it relates to your dental surgery expanding. This article will aim to explain this to you without using any jargon.


Google bots

Dental SEO relies on attracting the Google bots, which are programmed by Google’s algorithms. The algorithms of Google change almost daily and this is another reason why it is important to hire a marketing team who can ensure that any marketing strategy or SEO plan that you have is up to date.

Suppose you were to go online and type in the words ‘dental implants near me.’ The Google bots would access your current location and would search for dental surgeries near you that have the words ‘dental implants’ on their page. This is one of the core principles of SEO; to make sure that you have the right words on your page to attract the Google bots.


The right words are known as keywords, and in dentistry, they change very regularly. In fact, many people who may be looking for options such as dental whitening one week may be interested in veneers the next. Again, this is why it is important to hire a marketing team who can oversee this for you and ensure that all of the content on your website is up to date and relevant. But you will need to have the popular keywords mentioned on your web page in order to compete and to ensure that your website is optimised for the Google bots.

Original content

The best place to put the keywords is in the content that is on your website, usually in the form of a blog and landing pages. In order for SEO to work for your website, you need to have a blog that is updated at least once a week, to help keep it current and relevant, so the Google bots will be able to spot it and rank it higher.

Professional layout

The Google bots also like websites that follow a logical and professional layout and this is a core component of search engine optimisation as well. You may think that your dental surgery page looks attractive, but if the Google bots cannot navigate it correctly, it will fail to rank highly. This is yet another advantage of having a marketing team to makeover your dental surgery website

Call to action

You also need to have a call to action on all of your articles or landing pages which will encourage those reading them to contact your dental surgery team to enquire about the services that you offer. Regularly updated content that has calls to action once again will help with ranking.

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